The Discipline of Market Leaders

Book Code : SH6480
Title: The Discipline of Market Leaders
ISBN: 0-00-255648-0
Authors: Michael Treacy and Fred Wiersema
size: 15.8 x 24.0 ซ.ม.
Pages: 210
Price: 650 Baht
Sale: 300 Baht (Second Hand)
This is a book about the discipline needed to become and remain number one. It’s based on five years of research and practice conducted with CSC index, the fastest-growing management consulting firm in the world. CSC Index launched a business revolution in 1993 with the publication of Reengineering the Corporation, by Michael Hammer and James Champy. That book, a bestseller around the globe, advanced a set of ideas about how companies can redesign the way they do their work. This book, The Discipline of Market Leaders, will change the way business leaders think about what work their companies should do. Reengineering the Corporation was about how to run a race. The Discipline of Market Leaders is about choosing the race to run.

Contents
Ch1: How to Fail in Business without even trying
Ch2: The new rules of Competition
Ch3: The winner's Choice
Ch4: The discipline of operational excellence
Ch5: One company's experience - AT&T's Universal card
Ch6: The discipline of product leaders
Ch7: One company's experience - intel corporation
Ch8: The discipline of customer intimacy
Ch9: One company's experience - Airborne express
Ch10: Setting your value discipline agenda
Ch11: Creating the cult of the customer
Ch12: Sustaining the lead