Electronic Commerce 2004: A Managerial Perspective

ชื่อหนังสือ: Electronic Commerce 2004: A Managerial Perspective

ผู้เขียน: Efraim Turban, David King, Jae K. Lee, Dennis Viehland

ความยาว: 714 หน้า

สารบัญหนังสือ:
CHAPTER 1 Overview of Electronic Commerce
CHAPTER 2 E-Marketplaces: Structure, Mechanisms, Economics, and Impacts
CHAPTER 3 Retailing in Electronic Commerce: Products and Services
CHAPTER 4 Consumer Behavior, Online Market Research, and Customer Relationship Management
CHAPTER 5 Online Advertising
CHAPTER 6 Company-Centric B2B and E-Procurement
CHAPTER 7 Public B2B Exchanges and Portals
CHAPTER 8 E-Supply Chains, Collaborative Commerce, and Intrabusiness EC
CHAPTER 9 E-Government, E-Learning, and Other EC Applications
CHAPTER 10 Mobile Commerce and Pervasive Computing
CHAPTER 11 Auctions
CHAPTER 12 E-Commerce Security
CHAPTER 13 Electronic Payment Systems
CHAPTER 14 Order Fulfillment, Content Management, and Other Support Services
CHAPTER 15 E-Commerce Strategy and Global EC
CHAPTER 16 Launching a Successful Online Business
CHAPTER 17 Legal, Ethical, and Societal Impacts of EC
CHAPTER 18 Building E-Commerce Applications and Infrastructure